Nissan is now the official automotive partner of the Wounded Warrior Project (WWP) a well-known and widely respected veteran's support organization. Nissan has recently announced that it intends to expand upon an existing relationship with the WWP to include dealership-level fundraising and support across the nation.
"We're especially excited about the participation of many of Nissan's 1,072 U.S. dealers and look forward to seeing some of their fundraising activities," said Fred Diaz, senior vice president, Sales, Marketing & Operations, U.S.A., Nissan North America, Inc. "The best part is, 100 percent of the funds raised will go directly to Wounded Warrior Project."
Dealerships like Greenway Nissan of Venice will have the opportunity to join the cause for wounded veterans. "Nissan and Nissan dealers are proud to be helping support our nation's heroes by raising awareness and support through local promotions and events, as well as continuing our efforts at the national level," added Diaz. "It's Nissan's way of honoring those who sacrifice so much for all of us, including their devoted family members."
The Wounded Warrior Project
The mission statement of the WWP is to honor and empower America's wounded warriors as they return home from defending our freedom. Its secondary focus is to increase awareness and enlist the help of the public with the requirements of injured service members after they return to civilian life. The WWP is a national non-partisan organization, based out of Jacksonville, Florida, sworn to help wounded service men and women aid and assist one another, as well as to provide unique and direct programs and services to meet their needs. To learn more about the wounded warrior project, or to get personally involved, visit WoundedWarriorProject.org.
Nissan and the WWP have also joined forces with Habitat for Humanity. Together WWP alumni, WWP staff, and Nissan employees constructed a Habitat for Humanity house for a current member of the Army Reserve, who served with distinction in Iraq. Nissan also donated proceeds from their "With Dad" Superbowl ad campaign, in the amount of $1-million, to further aid Habitat for Humanity in providing affordable housing for wounded veterans and their families, as well as other people in need.
Nissan's Project Titan further emphasized their commitment to draw attention to the WWP in 2014. Project Titan was a 10-day adventure in which two injured service vets journeyed through the Alaskan wilderness in a custom-built Nissan Titan pickup truck. On Veteran's Day a short film documenting the journey aired on History Channel 2, Hulu, XBOX Live, and YouTube.
Nissan also offers special vehicle savings to active U.S. service members, reserve service members, retirees, and veterans. Spouses and partners are also included in the Military Purchase Program which is aimed at providing affordable transportation for those who deserve it most. "On behalf of those we serve, I would like to extend a heartfelt thanks to Nissan for its dedication to supporting our nation's wounded veterans, their families and caregivers," said WWP CEO Steve Nardizzi. "Partnerships like these continually renew WWP's enthusiasm in our mission to honor and empower those who have sacrificed and endured so much in the service of our country."